AVE AGAVE!

Ave Agave! is a unique brand of gourmet food products naturally sweetened with agave.  When Brice Foods, founder of the Ave Agave! brand, approached MIYO STUDIOS to develop the brand and identity for this new venture, we were charged to explore the name of the new brand in addition to the graphic elements.

After conducting client interviews and evaluating the strategic and business goals for Brice Foods’ new brand, MIYO STUDIOS conducted research into existing competitor products available in the marketplace.  After presenting and evaluating several name options for this new line of products Ave Agave! proved to be the selection that best embodies the spirit of the brand.

Subsequent to developing the Ave Agave! name, MIYO STUDIOS began to explore the visual components of the brand, considering client requests that the look and feel of the brand should communicate warmth, fun, and an emphasis on nature.  The resulting logo features an agave plant from a “bird’s eye” view with a fresh nature-inspired color scheme that is unique in the gourmet food market.  The label design for the initial offering of Ave Agave! jam products incorporates a bold black band to create a sense of unity on store shelves.  Jam flavors are visually indicated by a colored strip that will further enhance the visual rhythm created on store shelves.

Project Consultant: KM Food Consulting, Inc.
Awards: American Marketing Association, Colorado Chapter, Gold Peak Award and Logo Design Award

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